The Google algorithm is something that digital markets all over the world have been trying to fully understand, but with regular updates as well as the implementation of new metrics that can all affect the ranking of a website, it can seem like an impossible task to get to position one and stay there, however, this is not the case. In this article, we have provided a list of 5 SEO strategies that are sure to play to this algorithm and see you maintaining that position for the foreseeable future.

Optimising Online Content

Online content is crucial within an SEO strategy as this can affect the bounce rate of your website as well as the session time for each user. By writing content that is optimised for readability as well as relevant keywords, this will help to boost your Google rankings as well as play to Googles Algorithm. By creating fully optimised content for the whole website as well as implementing a keyword strategy, this will build the E.A.T score of your website as well as continue with the relevancy.

Implementing Meta Descriptions

In addition to implementing online content, it is also advised to implement meta descriptions and alt tags. Whether you are deciding to use an SEO agency London has to offer or doing the work in house, implementing meta descriptions can benefit SEO and boost your online presence. When writing meta descriptions, it is important to implement keywords as well as optimise them for the length as this will encourage people to click onto your site as well as boost your position in search results. However, it is important to remember that this will take time to deliver the results that you need, therefore it is important to be patient.

Bettering User Experience

User experience is also another key SEO strategy that Google rewards as you are then seen to be appealing to the user. The better your user experience is, the more likely you are to see an increase in organic traffic as well as the potential for increased sales. This is great for a business of any size looking to build an online presence as this can better user experience and make your website more appealing.

Building Backlinks

Backlinks are crucial to building the authority of your site and is one of the many things that Google will look through. If all of your backlinks are relevant and have high authority passing through to your website, you are likely to be rewarded by Google in a higher-ranking position. By targeting backlinks that your competitors may have missed as well as implementing the strategies listed above, you are likely to appear above your competitors.

Optimising For Mobile

The final SEO strategy that Google will reward you for is mobile optimisation. Since the introduction of mobile-first indexing by the platform on July 1st of last year, Google has begun to rank those with an optimised mobile website, significantly higher than those that do not. This is, therefore, something to consider for a number of businesses as Google is forcing businesses of all sizes to provide optimised content over a number of platforms in order to cater to audience behaviour.

With this being said there are a number of SEO strategies that you can opt for as a business owner that will not only build trust but will also positively affect your Google search result position. Which of these will you be implementing first?