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5 Good Reasons To Introduce A Company Uniform

Why do so many employers implement a company uniform? Taking away your employee’s freedom to dress as they desire in exchange for a set dress code may not seem like a sensible idea to some, but it can actually have huge benefits. Dress codes can match all formalities, whether it’s something as simple as a branded t-shirt or an entire bespoke suit. Here are just seven good reasons to introduce a company uniform.

Health and safety

One good reason to introduce a uniform could be for health and safety reasons. Certain clothing could be a danger to your employees and customers if worn in the workplace such as baggy sleeves when preparing food or operating machinery. By introducing a uniform, you can ensure that people adhere to health and safety regulations. This could include construction safety gear or medical scrubs. By choosing the exact type and make of this equipment rather than letting your employees buy their own, you can ensure that this health and safety equipment meets the exact specs that you’re after.

Professional image

A company uniform could help to prevent people dressing in a manner that others could deem unprofessional. Whilst a dress code can still achieve this effect, people may still push the boundaries, whilst a uniform makes the boundaries clear. Uniforms can also offer a certain credibility by showing people that you’re an official company with an established brand.

Easy identification

A uniform makes it easier for customers to distinguish you. If you own a shop, a customer will easily be able to identify who is a staff member and who isn’t. Without a uniform people could get confused or doubt your legitimacy in certain trades. Accessories such as name badges meanwhile could create an individual point of reference if a customer is looking for a particular staff member to talk to who they may have previously already been in communication with.

Brand marketing

A uniform could also be a great way of promoting your brand to potential new customers. If you’re a handyman fixing up someone driveway, wearing a branded t-shirt or overalls could help to market your services to passers-by. On top of boasting your company name and logo, you can use a uniform to display details such as a website address or phone number. Even a simple colour scheme could make you stand out and create a certain brand awareness.

Employee unity

A uniform can also help to bring a sense of unity and equality to your team. By making everyone wear the same clothing, employees don’t feel they have to compete against one another when it comes to fashion sense. This could help to build a sense of camaraderie by making everyone feel equal.

 

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