There are many convincing reasons for using CPC advertising for a small business. Whether you’re trying to convince your boss or one of your clients about the value that Google Ads, Bing Ads or Walmart Performance Ads can bring, there’s a compelling case to be made. In this article, we are going to explore some of these benefits.

1) It is measurable and trackable – sometimes in real time.

One of the major benefits of CPC advertising is that you can see if it is working almost immediately. Some, such as Google Ads, allow you to link it to your Google Analytics to see in-depth performance details, such as impressions, clicks, and conversions. All CPC providers will have some sort of dashboard when you can look at these stats, which are usually updated on a real-time basis.

2) It provides quick results.

While search engine optimization (SEO) is the most effective way of bringing customers to your website, it can take a long time for the benefits to be apparent. If you have not got your keywords quite right, you could waste a lot of time. CPC advertising can work almost immediately, allowing you to try out different keywords. If it doesn’t quite work out, you can change your keywords or your targeted demographic and try again a lot quicker than you can if you are purely relying on SEO. Most CPC platforms also have suggestions and advice based on similar or previous successful campaigns.

3) You are in control

Firstly, you have control over your budget, which is even more critical if you are running a small start-up business.  You can choose what you are willing to spend, and if you are seeing positive results, you can increase your budget straight away. Conversely, if you decided you wanted to take a break, you can pause it and stop your spending on ads immediately. There are very few other advertising methods that allow you this amount of control and flexibility.
You also have control over who sees your adverts, starting off with the placements, keywords or demographics that you choose.

4)  It provides decent targeting options

As we have mentioned above, SEO is the best way of reaching your targeting audience, but CPC is a close second place. Unlike social media advertising where your list of choices is limited, or you are reaching people who are already in your audience or have been exposed to your brand, CPC allows you to hit new, potential leads. You can do this through your particular keyword and demographic choices.

5) It helps you to meet business goals
Whether your goal is to bring people to your website, raise awareness of your brand or product or to bring about more sales, using CPC advertising can help you meet your business goals. One of the benefits of ads being placed on a site such as Walmart is that many of them are in the final part of the sales funnel, and are ready to buy, so if they click through on your ad, there is an excellent chance that will lead to some sort of conversion.