Evergreen marketing content is the pinnacle of organic web traffic for monetization. Time and again, people can keep coming back to the content you put out there. But of course, like anything worth doing, this can also be one of the hardest challenges when developing web content. Any reputable marketing team can assist with the development and distribution of content. So, from producing video and visual content to audio media, here are some ideas.

Capturing the Event

Developing content that you can use across a business begins with capturing the event. Recording everything is a great start, and you can use audio, photography, and event videographers available through EventVideographer.com. From there, content can be reformatted into various types to increase reach, appeal, and engagement. Some of the most compelling content includes audience participation, interviews, and behind-the-scenes bites.

Visual and Video Content

Some of the most powerful content is passive, and video is becoming the most consumed content type across all ages. Platforms like YouTube can be a lucrative source of profit, especially with content that is compelling and offers something different and unique. Visual imagery can be equally as powerful and can keep traffic rolling in. These include useful infographics, presentations for education, and even curated photo galleries that tell a story.

Written Evergreen Marketing Content

Evergreen content is a worthwhile investment, with blogging alone seeing an average of 13x returns. This alone makes the case for investing in written content as a business owner seeking success through the web. You can also deliver a multi-pronged approach to written evergreen content through various methods. Some of the most common and powerful include compelling case studies, evidence-based eBooks, whitepapers, and content-packed email newsletters.

Have You Considered Audio?

Podcasts are criminally underused, and this can be a benefit for a burgeoning online presence. While most people use videos as their go-to source of information and entertainment, audio content makes it easier to target a niche audience. There is also much less competition on audio platforms, unless you are thinking of challenging Joe Rogan! Podcasts are enticing for an audience because you can leave them wanting more, as is the case with true crime podcasts.

Promoting and Distribution

So, you’ve put all your time, effort, and money into developing amazing content. What now? Now you need to distribute your hard work, and this is where the real work begins. There are a few strategies you can use to ensure your content reaches the right audiences. A dedicated content hub on your website is a great start, and you can bring in traffic with SEO. You can also create content, such as webinars, and refreshing old content can improve web rankings.

Summary

Capturing an event is the beginning of any evergreen marketing content project for a business. Content must then be formatted for different audiences, such as written, visual, and even audio. After production, content must be distributed on websites or hosted on relevant platforms. You can then use SEO, content refreshes, and even influencer marketing to bring in niche traffic.