One of the first rules any budding marketer learns is that while you can put a positive spin on the reality of a product, initiative or experience being sold, you absolutely cannot lie about it. Not only does this amount to fraud (which businesses can be prosecuted for) but it’s also pointless because clients or customers will figure out rather quickly if such claims are unsubstantiated. All in all, a
If you run your own business then you will know what an amazing experience it can be. You may have the freedom to do what you want when you want. You also can take on the projects you want, when you want, which is great. With that in mind, you do need to make sure that you avoid these top start-up mistakes, because if you don’t then you may find
Building a sustainable business is something that a lot of business owners are now embracing. If you’re thinking about doing the same thing and getting your business to protect the Earth, this is a noble venture. However, there are lots of ins and outs when it comes to sustainability and you may find your head spinning because you don’t know exactly where to start. The truth is becoming a sustainable
Most businesses would still agree that the best way to start the employer-employee relationship is with the review of an application, and then a stringent interview. Here you can see the motivations and insight of those hoping to start a new role, and learn a little about their personality. Sure, you might curate questions and hypotheticals to ask them, but really an interview is about speaking to the person in-house,
Many people dream of traveling the world, but not everyone has the luxury of doing so without a steady income. Fortunately, there are jobs that allow individuals to travel while earning a living, and many of them don’t require any prior experience. These jobs can be a great way to see new places, meet new people, and gain valuable skills. One option for those interested in traveling jobs with no
Your days are busy as you grow your business into a successful company. As time passes, you may focus too much on metrics and outcomes and less on the day-to-day essential elements that keep your company functioning at its optimal levels. Take these proactive approaches and incorporate them into your workplace to reach your goals. Image Credit Use the right tools for the job. No matter what business vertical you
It’s easy to think of business premises as merely a functional space where you get work done, but they’re much more than that in practice. They’re an extension of your business and play a big role not just in how other people see the business, but how the business sees itself. As such, it’s important to consider the message that’s being sent by the premises. A well-put-together space will boost
Have you landed your new job and are eager to make a great first impression – not only with your boss but also amongst your co-workers? Well you already know forming strong relationships in the workplace is more complex than just having casual chats over coffee or watercooler chit-chat; networking in the workplace is tricky but don’t panic: we have some top advice here that’ll help you navigate its perils
Why do so many employers implement a company uniform? Taking away your employee’s freedom to dress as they desire in exchange for a set dress code may not seem like a sensible idea to some, but it can actually have huge benefits. Dress codes can match all formalities, whether it’s something as simple as a branded t-shirt or an entire bespoke suit. Here are just seven good reasons to introduce
Following your passion and making what you love to do a viable career is the dream of many. You relish any opportunity to head into the kitchen and enjoy spending hours cooking up your latest culinary creations to test out on friends and family. Only now are you considering giving up the secure and stable 9 – 5 to venture into the world of food full time. While a restaurant