Increasing the Professionality of Your Home Business
Running a business from the comfort of your living room? It’s a great way to get your start as an entrepreneur, but at the same time, it can put some customers off taking the plunge and buying from you because…well because you might not seem the most professional and this can make people feel nervous.
Luckily, there’s plenty you can do to change that:
- Set Up a Stellar Workspace
Before you do anything else, it would be good to carve out a dedicated workspace. And no, the kitchen table doesn’t count if you’re sharing it with breakfast dishes and kids’ homework. Whether it’s a spare room or a quiet corner, make sure it feels as office-y as possible. Ergonomic chair? Check. Organized desk? Check. A plant named Bob to talk to about your spreadsheet woes? Double-check.
- Tech It Up
Invest in technology that doesn’t scream “I found this in my garage sale adventures!” Reliable internet, a professional camera for video calls, and noise-cancelling headphones can transform your setup from amateur hour to serious business. Also, consider software upgrades that bring efficiency, like cloud services for easy access to files, even when you’re on the go (or just on your couch).
- Smart Scheduling
Keep your work hours consistent and known. Setting a schedule not only helps you maintain work-life balance but also lets clients know when you’re available—adding to your reliability. Bonus points if you actually stick to these hours. Remember, answering emails at midnight might seem dedicated, but it can also scream “I have no life.”
- Upgrade Your Communication Game
Ditch the “@yahoo.com” or heavens forbid “@aol.com” email address for something more branded. Like “[yourname]@[yourbusiness].com.” Not only does this look more professional, but it also says, “Yes, I actually own a domain because I’m a serious professional.” And when it comes to phone calls, consider a virtual phone system that routes to your cell phone instead of giving out your personal number, which can lead to awkward late-night business calls during family dinner.
- Sleek Payments
If you’re still asking clients to make payments via carrier pigeons or, worse, cash under the table, it’s time to modernize your transaction methods. Hook up with a reliable provider like this credit card processing company to handle payments swiftly and securely. This not only enhances customer convenience but also boosts your biz’s legitimacy. Plus, who doesn’t like getting paid with just a swipe or a tap?
- Brand Like a Big Business
Develop a brand that resonates. This includes a logo that doesn’t look like it was whipped up in Paint, business cards that aren’t homemade, and a website that’s navigable, not a maze. Consistent branding across all platforms elevates your business’s professionalism and makes your brand memorable. Think of your brand as your business’s outfit—make it sharp, not sloppy.
- Feedback is Your Friend
Regularly solicit feedback from your clients. This shows you value their opinion and are eager to improve. Use surveys or just plain old conversation to understand their needs and expectations, and then—here’s the kicker—actually implement changes based on that feedback. Nothing says “I’m a professional” like showing you can adapt and grow.
Here’s to a professional and attractive business that customers really love!