Business events such as conferences and tradeshows can be the perfect places to find new clients and grow your portfolio to the next level. Business professionals from all different fields will use events as the perfect place to connect to other businesses as well as show off their brand to the general public.

Events can be incredibly useful for all types of businesses and will often be the perfect way to get your name out there to a wider audience. It is therefore incredibly important that you make the most of the opportunity you have to network and make your company stand out from the rest. Here’s how you can do it.

1. Wear something bright and statement

This isn’t just a case of making a fashion statement, it is actually a very practical way of making sure that you are recognised. Imagine speaking in front of a group of 100 people, later on in the day if you want it have a meeting with one of them it can be hard for them to recognise you at first. It will be much easier for you to be recognised and picked out of the crowd if you are either wearing a bright coloured tie, a bright dress or a statement necklace. Here are some ways you can stand out during workplace events: http://www.telegraph.co.uk/fashion/shopping/what-to-wear-to-work/

2. Get out of the corner

It is understandable that the first time you enter an event with tons of other people, you can feel a little bit like a fish out of water. However it can be a great way to improve your confidence and work on your people skills. Instead of sitting in the corner watching everyone mingle, find a group of people and join their group. Even if you are standing in the outer circle you will still be part of the group and this means people will be much more likely to notice you and start a conversation.

3.Share what you do

Remember that the main reason you have come here is to talk about your business and what you can do for other people. It doesn’t matter whether you are at a trade only event or a general public one, you will want to make sure you show everything you are made of. By using EventDisplay.com.au to make your event display stand out from the crowd. Once you have managed to draw people in with your display you will need to focus on selling what you offer and what problem you can solve for them. Don’t just tell them who you are and what company you are from, you need to physically show them everything your business can do.

4. Reach out as soon as

The best thing you can do if you make connections during the event is to call them or send out an email as soon as you can. They will begin to forget you after a few days so you need to hit hard and fast.