If you would like to improve your personal and business communication, you will need to be on the lookout for new methods. From general emails to business letters and marketing materials and the latest technologies, there are plenty of ways you can make your communication work for you, and allow you to stand out, be remembered, and considered for a job or work project. Below you’ll find some general rules of improving your written and verbal communication.

Use Innovative and Unusual Channels

Whether you are interested in a job or would like to approach a company with your business pitch, you could find some great channels to help you get your message across. You might want to send out video or audio messages instead of the regular email, or learn how to send a fax online so you can increase your chances of being noticed and listened to. The more popular the communication channel is, the more likely your message will be lost or neglected.  

Focus on Business Language

It is important that you are using a professional language. You can enroll in an online business English course on one of the free educational websites, so you can improve your communication without having to go back to college. Whether you would like to study business etiquette or communication methods that companies can relate to, your new skills can help you.

Consider Your Audience

When it comes to marketing communication or messages, you will have to find out as much as you can about your audience and their preferences. Do your research before you create your marketing campaign, and choose the channels according to their needs. If you are a florist in your local area, you are more likely to be able to connect with your target market when you post on local forums and social media groups than buying a nationwide advertisement on the radio.

Tailor Your Message to the Medium

Your marketing messages need to be relevant to the medium, as well. In the digital world, people are visiting sites that interest them and the ones that represent their views and values. Consider which context your communication will be read in, so you can focus on grabbing the attention of your reader. The language of a YouTube video will be completely different from one that is put on a corporate website or submitted as a part of a job application.

Personalize

You will have to focus on personalizing your messages, too. If you are running a busy lifestyle blog, sending out newsletters can be tricky, as every person is interested in different type of content. If you have the means of segmenting your list, you can make the messages and recommendations more relevant to them, so you can get a higher open rate and better conversions, through more effective communication.

Communicating in an effective and engaging way is a skill, and can bring forward different benefits for individuals and businesses. If you master communication and choose your tone, language, and medium carefully, you can build a strong personal or corporate brand.