3 Tweaks Your Website Needs To Boost Conversions
As a business owner, you need to be able to outcompete digitally with other businesses if you are going to give yourself the best chance of success and longevity. But statistics show that at least 27% of SMBs don’t have a website, meaning they are already battling with more issues than those who have adopted a more digital approach to sales and customer service.
And with over 80% of consumers looking online for businesses and services, you are alienating a massive part of your audience if you have no digital presence for your business. But what if you have a digital presence that isn’t working for you? Not all business owners are digital savants, and if you’re wondering where you’re going wrong, then working with expert website developers can help you revamp your website and make it more appealing.
If you want to get stuck in and make some beneficial changes to your website to entice customers and support sales, then these tips can help you out.
The last thing you want to do is to put people off your website if it’s too cluttered, complicated to navigate, or there is too much going on. You want a nice, simple layout, and everything is clear and easy to find. Don’t be afraid of white space, either. White space is good; not every inch of your digital space needs to be used, and white space can be very enticing to visitors and encourage them to browse more and look at what you have chosen to feature on the page.
You need an easy-to-use menu, clear navigation bar, search function, and all your essential details and links to pages people will need, e.g., contact details, privacy notices, FAQs, etc. Less is more when it comes to an attractive website; the easier people find things and do what they need to do, the more likely they are to stay and browse and work their way through your funnel.
Increased Payment Options
The more payment options you offer, the more likely people will make a sale and commit to a purchase. Many ecommerce sites use hosted payment pages that allow them to accept more payments using a secure portal. If you want to know exactly what is a hosted payment page and how it will benefit your website, click the link for more information.
You want to include payment options including but not limited to PayPal, Google Pay, Apple Pay, credit card payments, and more.
Improve Mobile Responsiveness
Over 55% of web traffic in the US comes from mobile devices, and if your website isn’t mobile responsive, then you will turn a vast majority of potential customers off from the get-go. A responsive website simply means that your website will adjust how it displays according to the device it is opened on and won’t automatically show the desktop webpage display as default. Ensuring complete responsiveness can boost sales, customer satisfaction, and reputation. Anecdotal statistics show that web designers who created mobile responsive sites for clients reported that clients saw sales increases of 188%. Some even claim sales rose by 400% by making this change. The true figures are anyone’s guess, but this is a must-do for any web owner.
If you have managed the first hurdle of creating a website as an SMB, then making some small tweaks, including the above-mentioned points, can help you build on your foundation and make your website the best it can be.