Odds are you may have heard all about how business videos can cost a bomb to produce – and that is certainly true, in some cases. However the fact of the matter is that if you’re on a tight budget you do have options available to you as well, and it is possible to still come up with excellent videos.

If you want to create business videos on a shoestring budget, here’s what you should do:

• Make do with the camera that you have

While it is true that professional video cameras have advantages, odds are that they will be out of your budget. Instead you should make do with the video camera that you do have – whether it is the camera on your smartphone or existing digital camera.

• Come up with ideas for simple videos

When you’re trying to think of ideas for business videos – remember to keep it simple. To avoid running up your budget you should look for ideas that are easy to shoot, and don’t require any additional logistics, travel, or professional actors.

For example you could record basic how-to guides, talking head videos, expert interviews, or other such content without much additional expenditure.

• Plan the video and your finances

One of the main reasons why videos often run over-budget is because they are poorly planned. To avoid that you should be sure to carefully plan your video, write a script, and work out how much your plan will cost to execute.

• Invest in the right areas

Being on a tight budget, ever dollar counts – and you need to make sure that you spend what money you do have wisely. In short there are some areas that are likely to have a bigger impact than others, and you will want to loosen the purse strings when it comes to them.

For example if you’re recording audio then investing in a good microphone is a must. Additionally hiring an editor to help with the post-production could help you to tidy up your video and will have a big impact on how it turns out.

• Explore other recording options

If you find it too difficult to record and create conventional videos – you could explore other options. Screen recording, video presentations, whiteboard videos, or even simple animated content could all make for some interesting and unique business videos.

If you want to create business videos the one thing that you can’t do without is a video editor. That being said you should look for one that is affordable and yet has the features you need. For example you may want to consider Movavi Video Editor as a MOV editor.

Now that you know what you need to do to record business videos on a budget – the next step is to actually get started. By following each of the tips listed above, you should be able to come up with business videos that don’t cost an arm and a leg and yet will still be able to engage viewers.